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Back in the day (“the day” in this case meaning centuries and centuries ago!) a rug was made from wool. This was because wool was the cheapest and easiest fiber to work with – not to mention medieval Persian rug makers didn’t have nylon yet.
Nowadays, however, customers face a wide variety of fiber choices. Only one material reigns supreme, and it’s – of course – still wool. So what makes wool so special that we should all buy a wool rug?
Durability
Wool rugs are great for heavy-duty foot traffic. They are naturally moisture resistant, making them much easier to clean after a spill. Their fibers hide stains and dirt much better than synthetic materials, plus there are plenty of wool-safe covers that can protect your rug from the worst of wear. Think about all the antique rugs out there, the fact that most of them are wool should tell you how long you can expect a good wool rug to last.
Wool has strong cuticle cells which keep it flexible and durable in a way that synthetic fibers can’t replicate. You won’t need to clean a wool rug as much or as intensely as other fibers, it will stay fresher longer, and won’t lose its look after a year.
Price
“Now hold on a minute” you’re probably saying, “Wool is definitely not cheap!”
And perhaps they aren’t cheap when you first purchase one, but, you need to consider life expectancy as well.
Wool is a durable fiber, much more so than artificial fabrics, and what you pay up front you will save in long-term cost. Buying top quality right out of the gate means you don’t need to buy a new rug one year later, the year after that, and so on. Quite simply, if you skimp on your rug now, you’ll only end up paying the exact same price over time – if not more – as you need to replace it.
Feel 
It’s not the most scientific point to make, but wool just feels so much softer than artificial fibers. Think about it, would you rather have a beautiful wool rug under your feet, or a prickly, acrylic piece that feels like a doormat? Unless you want a basket-textured floor surface, you’re better off going with a wool rug.
Look
Wool soaks up color better than artificial fibers. This means it has a wider variety of beautiful, appealing patterns and designs that you can’t replicate with a cheap rug. Patterns don’t need to be classic Persian or Turkish designs either, there are just as many modern looks to find too.
